Dawn Farrow on experience marketing, live events, and selling the experience economy
Dawn Farrow shares how experience marketing led to building agencies, consulting, and founding On Sale Group to support live performers and events. She talks about the gap in marketing for live experiences, the tension between art and filling seats, and the strategies that help sell tickets through social proof, video, influencers, and podcasting. The conversation also looks at the growth of the experience economy, the rise of live podcasting and creator events, and the need for stronger community and collaboration across the industry.
Key Points
- Experience marketing works best when it is involved from the start, not after tickets are already hard to sell.
- Short form video, social proof, and personal storytelling matter most when they help people feel seen, heard, and understood.
- Live experiences and in person communities are becoming more valuable as people look for authentic connection beyond digital spaces.
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Chapters
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Transcript
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REEL BIZ is the business channel for creators, founders and media entrepreneurs. We sit down with the people who actually built it: the founders scaling brands, the executives running streaming platforms, the operators behind the deals, and the creators turning audiences into companies. Real conversations about money, distribution, sponsorships, licensing, streaming and leadership. No recycled hustle advice. Just insider access from people doing the work. REEL BIZ Lifestyle takes the same approach to travel, food and drink, and gift guides, telling every destination and product through the people behind it. New episodes weekly. Hear the full conversations on the REEL BIZ podcast. Executive Producer Bubba Startz, Content Creator of the Year 2024. A Scene Projects network. 🌐 reelbiz.thesceneprojects.com ▶ youtube.com/@REELBIZTV 🤝 Partnerships and guest pitches: [email protected] #REELBIZ #CreatorEconomy #MediaBusiness