Dawn Farrow on experience marketing, live events, and selling the experience economy

Dawn Farrow shares how experience marketing led to building agencies, consulting, and founding On Sale Group to support live performers and events. She talks about the gap in marketing for live experiences, the tension between art and filling seats, and the strategies that help sell tickets through social proof, video, influencers, and podcasting. The conversation also looks at the growth of the experience economy, the rise of live podcasting and creator events, and the need for stronger community and collaboration across the industry.