Todd Katcher: Making Digital Signage Useful
Digital signage succeeds when its message fits the audience, location and time available. Todd Katcher talks with Bubba Startz about building screens with the tools at hand, learning what customers actually need and making displays interactive. He also shares how Matching Paws applies that problem-solving mindset to help animal rescues operate without diverting money from the animals.
Key Points
- Digital signage works best when it delivers the right message to the right person at the right time, based on where they are and how long they’ll be there.
- Building a business often means solving problems with whatever tools are available, learning as you go, and asking questions before assuming what customers need.
- The same mindset can turn a business into a platform for good, whether that means helping animal rescues run more efficiently or using technology to support a cause bigger than the company itself.
Chapters
| 0:00 | |
| 7:33 | |
| 11:56 | |
| 18:02 | |
| 29:25 |
Transcript
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REEL BIZ is the business channel for creators, founders and media entrepreneurs. We sit down with the people who actually built it: the founders scaling brands, the executives running streaming platforms, the operators behind the deals, and the creators turning audiences into companies. Real conversations about money, distribution, sponsorships, licensing, streaming and leadership. No recycled hustle advice. Just insider access from people doing the work. REEL BIZ Lifestyle takes the same approach to travel, food and drink, and gift guides, telling every destination and product through the people behind it. New episodes weekly. Hear the full conversations on the REEL BIZ podcast. Executive Producer Bubba Startz, Content Creator of the Year 2024. A Scene Projects network. 🌐 reelbiz.thesceneprojects.com ▶ youtube.com/@REELBIZTV 🤝 Partnerships and guest pitches: [email protected] #REELBIZ #CreatorEconomy #MediaBusiness