Mae Herwig on organic social, virality, and meaningful service
Mae Herwig believes organic social media can still deliver real growth, including the 2.2 million views creators might be missing when fear keeps them from posting. She shares how a clear audience, strong hook, and sustained story can drive attention, why specificity matters across the marketing funnel, and how helping others share their gifts makes creative work more meaningful and sustainable.
Key Points
- Organic social media can still drive real growth when content is built around a clear audience, a strong hook, and a story that keeps people watching to the end.
- Fear of looking silly or inviting criticism is one of the biggest barriers to posting, and pushing through that hesitation is often what unlocks momentum.
- Using your gifts to serve others, rather than chasing attention for its own sake, creates work that feels meaningful and sustainable.
Chapters
| 0:00 | |
| 8:23 | |
| 17:56 |
Transcript
Loading transcript...
Apple Podcasts
Spotify
YouTubeRSSAbout the show
REEL BIZ is the business channel for creators, founders and media entrepreneurs. We sit down with the people who actually built it: the founders scaling brands, the executives running streaming platforms, the operators behind the deals, and the creators turning audiences into companies. Real conversations about money, distribution, sponsorships, licensing, streaming and leadership. No recycled hustle advice. Just insider access from people doing the work. REEL BIZ Lifestyle takes the same approach to travel, food and drink, and gift guides, telling every destination and product through the people behind it. New episodes weekly. Hear the full conversations on the REEL BIZ podcast. Executive Producer Bubba Startz, Content Creator of the Year 2024. A Scene Projects network. š reelbiz.thesceneprojects.com ā¶ youtube.com/@REELBIZTV š¤ Partnerships and guest pitches: [email protected] #REELBIZ #CreatorEconomy #MediaBusiness