Carmine Del Sordi on the origin and growth of Pure and Easy Tea
Carmine Del Sordi shares the personal story behind Pure and Easy Tea, from family roots and home blending to sourcing, manufacturing, growth, and the challenges of building a profitable tea brand.
Key Points
- Pure and Easy Tea was born from Carmine Del Sordi’s personal search for a cleaner, more nourishing way to stay hydrated after finding conventional options full of sugar and additives.
- The brand’s growth has been shaped by a product-first approach, with whole botanicals, careful formulation, and packaging choices designed to deliver real flavor and nutrition.
- Building a direct relationship with customers and partners is now central to the next stage of the business, helping the company grow beyond Amazon while keeping the mission rooted in purpose and quality.
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Chapters
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| 5:13 | |
| 8:18 | |
| 12:34 | |
| 14:32 | |
| 21:57 | |
| 25:13 | |
| 26:31 | |
| 28:39 | |
| 29:35 | |
| 30:40 |
Transcript
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REEL BIZ is the business channel for creators, founders and media entrepreneurs. We sit down with the people who actually built it: the founders scaling brands, the executives running streaming platforms, the operators behind the deals, and the creators turning audiences into companies. Real conversations about money, distribution, sponsorships, licensing, streaming and leadership. No recycled hustle advice. Just insider access from people doing the work. REEL BIZ Lifestyle takes the same approach to travel, food and drink, and gift guides, telling every destination and product through the people behind it. New episodes weekly. Hear the full conversations on the REEL BIZ podcast. Executive Producer Bubba Startz, Content Creator of the Year 2024. A Scene Projects network. 🌐 reelbiz.thesceneprojects.com ▶ youtube.com/@REELBIZTV 🤝 Partnerships and guest pitches: [email protected] #REELBIZ #CreatorEconomy #MediaBusiness